In this crisis environment, for which we have no roadmap or precedent, the urge to take defensive posture is natural and difficult to ignore. But it’s important that we also take proactive measures in step with the reactive. We can’t simply shutter our businesses and hope to wake them when it’s over. The challenge is daunting, but not impossible.
With more B2B marketers transitioning to remote work, there will be increased presence and focus on the web. That means more engaged audiences are actively browsing online, looking for solutions. This report explains why your message matters more than ever before, reaching these buyers during unprecedented times.