Reaching your buyers in the ever-evolving digital landscape is more complex than ever. And, in an ecosystem where machines programmatically bid on the best ad placements on the web in milliseconds, it's time that you have a good understanding of how programmatic advertising truly works. Whether you're looking to dip your toe in the programmatic waters, or ready to dive in at full steam, this webinar is designed for you.
WHAT ' S COVERED IN THIS WEBINAR:
Data is a key asset to your company. Learn how to leverage your data to find new prospects with a similar persona to your existing customers.
Learn different programmatic tactics to promote your company's brand and products - from site retargeting to geo-fencing.
This is not a technical webinar. We'll discuss each tactic in simple to understand language.
See how other companies are leveraging programmatic advertising to promote their brand, products and services.